Markets and Networking

Expected Impact

Expected impact

• To improve the innovative aspect of existing European industry markets, and to increase their systemic impact;
• To encourage the creation of networks of markets;
• To encourage the development of networks among European professionals with the aim to co-create series;
• To promote sustainability and the greening process of the markets;
• To improve the competitiveness, circulation and promotion of European audiovisual works on international markets;
• To enhance diversity and inclusion in the markets and networks;
• To ensure that Europe's audiovisual industry is taking full advantage of technological and business innovation.

Objective

The objective of the Markets & networking support is to enhance the promotion of European content in the global market and to foster cooperation among all parts of the audiovisual value chain for the co-creation and promotion of European audiovisual works.

Cooperation of audiovisual professionals and promotion of European works are pursued by supporting two types of projects and activities:

• Markets focusing on a specific type of films and innovative content, or networking of markets that present similar genre/topics or are located in the same region;
• Networking activities and cooperation among networks across the whole value chain for the promotion of European talents and works.

Scope

Markets:

• Industry events, physical, digital or hybrid, focused on business-to-business exchanges among European audiovisual professionals, facilitating co-productions and sales and showing a structuring effect on the European audiovisual eco-system as well as impact on the promotion and sales of European audiovisual works on global markets. Activities and events should adapt to current market trends and include innovative content (videogames, VR, XR, AI, cross-media), animation or genre audiovisual works.
• Networks of markets, organised around a thematic basis or geographically, should increase their impact on the audiovisual industry. They can therefore cover e.g. several film markets of a specific region or e.g. several markets focussing on specific types of works (i.e. kids content, documentaries, animation, videogames, AR, VR) or both.

Networking:

The networking activities will contribute to the promotion of European works and consolidation of the audiovisual eco-system across the whole value chain. These networks can propose either:

• activities related to different existing markets within and outside the countries participating in the MEDIA strand. Such activities will include business-to-business promotional activities, including financial support to third parties, aimed at facilitating the distribution of European audiovisual works or exchange of best practices, with a particular focus on innovative technologies and business practices or
• activities related to the co-creation of series, leading to marketable and competitive European series.