Digital Innovation Hub

Mittelstand-Digital Zentrum Handel

Based in: Köln, Germany
Geographical reach: Confirm with the hub
Access & eligibility: Service-specific · contact the hub

About this hub

The Mittelstand-Digital Zentrum Handel is the sector-specific contact point for small and medium-sized retail and wholesale companies in Germany. It supports SMEs in making their business models sustainably future-proof with the help of digital applications and technologies. Funded by the Initiative Mittelstand-Digital of the Federal Ministry of Economics and Climate Protection, the centre is made up of the German Retail Association (HDE), ibi research, EHI Retail Institute, IFH Cologne and the German Research Centre for Artificial Intelligence (DFKI).

Technology expertise

Blockchain and Distributed Ledger Technology (DLT)
Cybersecurity
Digital twins
Gamification
Logistics
Virtual Reality
Robotics

How they can help

Circular economy
Finance
Knowledge transfer
SME support
Technological innovation

Sectors served

Retail, wholesale or distribution

Back to the innovation network

AI Connector · MCP

Bring EUACC into your AI.

Choose your AI and follow the walkthrough. Your free EUACC account connects the two.

Illustrated walkthrough

Add EUACC to Claude

In Claude, open Customize, then Connectors.
Click + Add, then Add custom connector.
Name it EUACC, paste the link and click Continue.
Review the detected authentication settings and click Continue. Choose Sign in now, then Register automatically under OAuth client.
Click Add, then sign in with your free EUACC account and approve access.

Connector URLhttps://www.euacc.ai/api/mcp

Works on every Claude plan, including Free (one custom connector). On Team and Enterprise, an Owner adds it.

On a phone, add it at claude.ai in your browser. It then shows up in the Claude app the next time you sign in.

Once connected, try this

Use EUACC to explore “Mittelstand digital zentrum handel” (https://www.euacc.ai/incubators/mittelstand-digital-zentrum-handel). Which services and technology expertise could help my startup, and what should I confirm with the hub? Cite the available sources and flag missing or outdated information.

About this hub